All-day running vs choosing your hours (dayparting)

All-day running vs choosing your hours (dayparting)

Today: a setting called "dayparting," which simply means choosing which hours of the day your push runs. You can run nonstop or pick certain windows.

Which to use, and when?
— Run all hours first. You need a full day's data to see when your offer actually converts before you cut anything.
— Switch to dayparting later, once the report clearly shows, say, that evenings convert and 4 a.m. only burns money.

Think of it like a coffee shop. You don't guess your busy hours on day one; you watch traffic first, then set opening times.

Try this: find the dayparting or "schedule" panel in your source and notice it exists. Leave it on "all hours" for now.