Run a Simple 3x3 Creative Test

Run a Simple 3x3 Creative Test

Creative testing means showing different videos to find the winner before you spend big. Let's keep it tidy with a grid.

— First: make 3 hooks (the first 2 seconds), like a question, a bold claim, and a problem.
— Next: pair each hook with the same body and ending, giving you 3 videos.
— Put all 3 in ONE ad group so they compete fairly on the same audience.
— Set a daily budget of about $30 and pick the Conversions objective if your pixel is ready.
— Wait 3 full days before judging; early numbers swing wildly.

A common mistake is changing the audience and the hook at once, so you never know which mattered.

Try this: write 3 hooks today, nothing else. One small step. You're doing great.