Save rate predicts conversion 2-3x better than engagement rate
Engagement rate ███░░░ vanity-adjacent | Save rate █████░ intent
Engagement rate (likes+comments+shares / reach) lumps passive taps with real intent. Save rate isolates 'I want to act on this later.'
— Engagement rate / conversion correlation: r=0.31
— Save rate / conversion correlation: r=0.58
Likes are cheap and gameable. Saves cost the viewer a deliberate action, so they map to purchase intent far more tightly.
So what: when comparing two creators with equal engagement, the higher save-rate one is the better buy for direct response.
Benchmark: n=160 sponsored posts — save rate beat ER as a conversion predictor in 71% of paired tests.
The Creator Ledger
@CreatorLedger
Save rate predicts conversion 2-3x better than engagement rate
Этот пост опубликован в Telegram-канале The Creator Ledger. Подписаться можно по ссылке: @CreatorLedger.