View guarantees cap downside but cost a 20-35% premium
Flat fee ███░░░ you carry risk | View-guaranteed █████░ they carry it
A flat fee pays for effort. A view guarantee (creator owes makegoods if views miss a floor) pays for outcome — and prices that protection in.
— Flat: base, no floor, full variance on your side
— Guaranteed: +20-35%, makegood post if floor missed
Guarantees only matter when a creator's view variance is wide. For steady performers averaging tight ranges, you're buying insurance you'll never claim.
So what: demand guarantees from volatile creators; skip the premium on predictable ones — check their last-10-video spread first.
Benchmark: n=58 deals — guarantee premium median +27%, makegoods triggered in 19% of cases.
The Creator Ledger
@CreatorLedger
View guarantees cap downside but cost a 20-35% premium
Этот пост опубликован в Telegram-канале The Creator Ledger. Подписаться можно по ссылке: @CreatorLedger.