<b>Identity resolution without the vendor pitch</b>

<b>Identity resolution without the vendor pitch</b>
Stitching one human across devices is the hardest part of any stack. Vendor-neutral reads only.

— <b>1. "Deterministic vs probabilistic matching"</b> — when a hashed email beats a fuzzy fingerprint, and the false-merge cost of getting it wrong. Source: Segment Academy.
— <b>2. Identity graph data modeling</b> — how to store edges so you can un-merge later (you will need to). Source: RudderStack blog.
— <b>3. UTM hygiene as identity input</b> — Avinash Kaushik on why dirty campaign tags poison every downstream join. Source: kaushik.net.
— <b>4. Apple's Private Click Measurement explainer</b> — the model that survives without third-party cookies. Source: WebKit blog.

Skip if you have one channel and one device type. Essential if you run cross-device retargeting.

That's the stack for this week. Forward to a teammate.