<b>Reverse ETL reads worth your weekend</b>

<b>Reverse ETL reads worth your weekend</b>
The layer that pushes warehouse data back into your tools is finally documented well. Five picks:

— <b>1. Hightouch's "Composable CDP" whitepaper</b> — the clearest argument for ditching packaged CDPs in favor of your warehouse as the source of truth. Source: Hightouch docs.
— <b>2. Census on sync diffing</b> — how incremental syncs actually detect row changes without re-sending everything; the section on watermark columns is the keeper. Source: Census engineering blog.
— <b>3. dbt's "metrics layer" RFC</b> — read the original discussion thread, not the marketing page; the tradeoffs are in the comments. Source: dbt GitHub.
— <b>4. Snowplow's event modeling guide</b> — schema design before you pipe anything anywhere. Source: Snowplow docs.
— <b>5. "Modern Data Stack is a fallacy" by Pedram Navid</b> — the necessary counter-read so you don't drink it all. Source: pedramnavid.com.

Skip if you're under 1M monthly events. Essential if your activation is bottlenecked on engineering.

That's the stack for this week. Forward to a teammate.