<b>Switch attribution models without starting a turf war</b>

<b>Switch attribution models without starting a turf war</b>
The change-management checklist, not the math one.

1 — Run the new model in shadow alongside the old one for a full sales cycle.
Why: showing both numbers side by side disarms the 'you're stealing my credit' fight.

2 — Document which channels gain and lose credit before the meeting.
Why: the channel owners who lose will find out anyway; better they hear it from you.

3 — Freeze the model during the comparison window.
Why: tweaking weights mid-test makes the deltas un-interpretable.

4 — Pick a switch date that aligns to a reporting boundary, never mid-quarter.
Why: a number that changes definition mid-quarter is a forecast nobody can defend.

That's the stack for this week. Forward to a teammate.

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Рядом обитают: @MarTechNotesHub (crm)