<b>Experimentation, plumbed into the warehouse</b>

<b>Experimentation, plumbed into the warehouse</b>

Five links on A/B testing that ties back to revenue.

1. <i>Feature flags vs experiments</i> — they overlap but aren't the same, here's the line. Source: a PostHog explainer.
2. <i>Statrigor without a stats degree</i> — sequential testing and why peeking ruins results. Source: an experimentation blog.
3. <i>Warehouse-native experimentation</i> — computing lift in SQL instead of a tool's black box. Source: Eppo blog.
4. <i>The metric tree</i> — connecting a button test to ARR. Source: Reforge.
5. <i>Why most A/B tests are underpowered</i> — the sample-size reality check. Source: a CRO thread.

That's the stack for this week. Forward to a teammate.