Your mobile readers convert at half the rate — and they're 65% of traffic

Your mobile readers convert at half the rate — and they're 65% of traffic
The blind spot: optimizing tables and comparison widgets for desktop while two-thirds of clicks are mobile.
— Desktop click-to-order: 4.8%, n=3,100
— Mobile click-to-order: 2.3%, same offers, same 30 days
Usual cause: wide comparison tables that force horizontal scroll, and CTAs below the fold on a phone.
Fix: stack comparison data into mobile cards, put the primary buy button in the first viewport, test on a real 390px screen.
So what: closing half the mobile gap on 65% of traffic moves blended EPC more than any new niche.