70% of your traffic is mobile. Did you check the mobile checkout?

70% of your traffic is mobile. Did you check the mobile checkout?

Promoted a boutique apparel brand, decent clicks, garbage conversion. Pulled it up on my phone — their mobile checkout had a broken coupon field that ate my exclusive code.

Desktop was flawless. I'd only ever tested desktop.

The mistake: reviewing the buyer journey on a laptop while your buyers are on phones.

Do this → run your full funnel on an actual phone. Click your link, add to cart, apply your code, get to the pay screen. Note every friction point.

I flagged the broken field to the brand, they fixed it, my conversion jumped 40%.

Grab your phone. Walk your own funnel right now.