Weekly payouts cost you ~3-5% in effective RevShare but cut your working-capital need ~75%

Weekly payouts cost you ~3-5% in effective RevShare but cut your working-capital need ~75%

Payout frequency is a financing decision disguised as an admin detail. Networks often price a small premium into longer payout cycles, and your cash cycle pays the difference either way.

The comparison for a media buyer reinvesting profits:
— Monthly (or NET-30/60): you front 30-60 days of media spend before the payout lands. On a $10k/month buy at NET-30, you're carrying ~$10-20k of working capital permanently. Some networks reward the longer cycle with ~3-5% better terms.
— Weekly: you recycle cash ~4x faster, so the same scale needs roughly one-quarter the working capital. That faster recycling lets you compound spend sooner — frequently worth more than the 3-5% terms premium.

The decision variable: are you capital-constrained or terms-constrained? A well-funded buyer takes the better monthly terms. A buyer scaling on recycled profit takes weekly every time — the compounding from faster cash recycling beats the few points of RevShare.

Benchmark of the day: weekly payouts may cost ~3-5% in terms but cut working-capital need ~75% — take weekly when you're scaling on recycled cash, monthly when you're capital-rich.