The trend pin that spiked and the evergreen pin that paid

The trend pin that spiked and the evergreen pin that paid

A craft blogger nailed a viral trend pin — 150k views in a week riding a seasonal craze. Then it died completely, as trends do, and so did the traffic.

Meanwhile a plain "how to seal acrylic paint" pin she'd posted months earlier just kept trickling — 2,000 views a month, every month, indefinitely.

She ran the math: the trend pin's one-week spike and the evergreen pin's slow drip delivered similar total traffic over a year, but only one of them required her to keep chasing the next wave.

She now spends 80% of her effort on evergreen, 20% on trends for visibility bumps.

Takeaway: trend pins are a sprint that ends, evergreen pins are an annuity — build your base on the ones that pay you while you sleep.