The aspect ratio that was costing her half the screen
A fashion blogger used square 1:1 pins because they looked clean on her desktop. Her engagement on mobile — where 80% of her audience actually was — lagged.
A peer pointed out that on a phone feed, taller pins simply occupy more vertical real estate and stop the thumb. She switched her template to 2:3 (1000x1500), the format built for the mobile feed.
No content change, just dimensions. Over a month her tap-through rate climbed noticeably and saves rose ~30%, purely because each pin physically took up more of the screen before the next one appeared.
Takeaway: on a mobile-first platform, 2:3 pins claim more screen than square ones — the right aspect ratio is free engagement you're leaving on the table.
Pin to Payday
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The aspect ratio that was costing her half the screen
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