Heard: same budget — pop or push subscription traffic?

Heard: same budget — pop or push subscription traffic?
Different clocks entirely.
— Pop is instant: spend today, conversions today, but the user's gone after one session.
— Push (building a subscriber base off pop) is slow capital: weeks to build the list, then near-free re-engagement for months. The list decays ~10%/month, so it's a leaky asset, not an annuity.
Our read: run pop for the cashflow that funds the push-subscribe build. Buyers who treat them as either/or miss that pop's best exit is converting that same accidental click into a push opt-in before it bounces.
— confidence: medium