Tweaking ads while they're still in learning?

Tweaking ads while they're still in learning?

Every edit — budget, creative, targeting, even bid — can restart the learning phase. You think you're optimizing; you're actually resetting the clock to zero every time.

The discipline:

— Make ALL your changes at once, then don't touch it for 72h
— Use the 'learning' label as a hands-off sign, not a to-do list
— Batch experiments into clean new ad sets instead of poking live ones

The algo can't learn from a moving target.

Note: 'learning limited' (stuck, not enough conversions) is different — that needs more budget or consolidation, not more patience. Pick one live ad set and leave it fully alone for 3 days.