Slashing budget every weekend and wondering why scaling stalls?

Slashing budget every weekend and wondering why scaling stalls?

Every yank-and-restore is a mini learning reset. You're whipsawing the algo Friday-to-Monday and it never stabilizes long enough to scale.

The fix:

— Pick a budget and HOLD it 7 full days minimum
— If weekends underperform, use dayparting via automated rules, not manual edits
— Judge performance on rolling 7-day windows, not single days

The algo hates a nervous media buyer. Consistency is itself a scaling lever.

Note: if weekends are genuinely dead for your offer, schedule pauses inside one campaign and leave the budget number untouched. Try a 7-day hold and just watch.