Hit a scaling cliff at $3k/day and can't push past it?

Hit a scaling cliff at $3k/day and can't push past it?

The scaling cliff (where more budget stops buying more results) usually isn't the algo. It's your audience being too small to feed the spend.

The fix is horizontal, not vertical:

— Stop pumping budget into the same saturated ad set
— Open broad targeting (no interests) to expand the pool
— Add 1-2 fresh geos or lookalike percentages to widen supply

You can't vertical-scale a tapped-out audience. Give the algo more people, not more money.

Caveat: broad needs strong creative to sort the audience for you. Try one broad ad set beside your stuck one this week.