Only scaling vertically and keep smacking a ceiling?
Vertical scaling (more budget on the same ad set) maxes out fast because one audience has a finite supply of cheap conversions. Past that, you just pay more for the same people.
Go horizontal in parallel:
— Duplicate the winning creative into NEW audiences/geos
— Spin up a separate campaign for a different placement mix
— Keep verticals modest (20% bumps) while horizontal adds net-new volume
Vertical deepens. Horizontal widens. You need both to actually scale.
Risk: horizontal spreads your attention thin — only widen as fast as you can watch. Add one horizontal ad set beside your champ tonight.
Scale or Stall
@ScaleOrStall
Only scaling vertically and keep smacking a ceiling?
Этот пост опубликован в Telegram-канале Scale or Stall. Подписаться можно по ссылке: @ScaleOrStall.