Reposting UGC vs original content: reach vs trust tradeoff

Reposting UGC vs original content: reach vs trust tradeoff
n=220 posts, 30-day window, same accounts.
— Original content: median 23% reach rate, 1.0x save baseline
— Reposted creator UGC (credited): 18% reach, 1.4x saves
— Reposted via repost-app with cropped credit: 15% reach, and 2x the report-rate
UGC underperforms on reach but overperforms on saves and comments — viewers trust peer content.
So what: use UGC to deepen engagement and social proof, not to chase reach. And credit in-frame natively — repost apps that crop attribution cost you reach and goodwill.