Reddit Ads: conversation objective vs. traffic objective

Reddit Ads: conversation objective vs. traffic objective
This week on Reddit marketing: two ad goals inside the same dashboard that behave very differently.

— [Tool] The conversation/awareness objective surfaces your promoted post in-feed and collects native comments — great for products that benefit from social proof.
— [Tool] The traffic objective optimizes for the click out, cheaper per visit but with thinner on-platform credibility and more drop-off.
— [Tactic] Run conversation first to seed comments, then switch the same creative to traffic once the social proof is visible — a sequence shared in r/PPC.
— [Case] Advertisers report conversation-objective posts that gather real replies later convert better even after switching objectives.

Editor's pick: seed with conversation, scale with traffic — order matters more than budget.