Broadcast Channels vs Close Friends: open vs intimacy
n=120 accounts using both, 45-day window.
— Broadcast Channel: median 22% open rate of subscribers, unlimited audience
— Close Friends Story: median 41% completion, capped at your manual list
Different tools, different jobs. Broadcast scales reach to opted-in fans; Close Friends concentrates intent.
Conversion to link-click: Close Friends 7.9% vs Broadcast 3.2% — roughly 2.5x, on a far smaller base.
So what: Broadcast for announcements you want everyone to see; Close Friends for offers where reply-quality beats reach. Don't use one to do the other's job.
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Broadcast Channels vs Close Friends: open vs intimacy
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