Relying on the ad platform's native conversion data instead of your own tracker is financial self-harm.
Facebook and Google both have a direct incentive to attribute conversions generously — it makes their ad spend look profitable so you keep buying. Your independent tracker is the only number that doesn't get a commission on lying to you. Reconcile platform data against your tracker daily, and trust the tracker when they disagree.
Why let the casino keep the only scoreboard?
Agree or fight me 👇
Verdict Desk
@VerdictDesk
Relying on the ad platform's native conversion data instead of your own tracker is financial self-harm.
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