Running 15 ad sets at $20 each and nothing scales?
You spread budget so thin nothing collects enough data to exit learning. Fifteen starving ad sets all sit in permanent learning hell.
Consolidate:
— Kill the bottom half, concentrate spend on 3-5 ad sets
— Each needs budget for ~50 conversions/week to actually optimize
— Use broad + CBO to let Meta pool the signal instead of you splitting it
More ad sets feels like more testing. It's usually just more noise and less learning.
Watch out: over-consolidating loses useful audience separation too. Trim to 5, not 1. Try cutting your weakest 7 this week.
Scale or Stall
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Running 15 ad sets at $20 each and nothing scales?
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