1000ms timeout or 1500ms? The hidden tradeoff

1000ms timeout or 1500ms? The hidden tradeoff

Timeout is how long your auction waits for bids before giving up and showing an ad anyway. Set in milliseconds (1000ms = 1 second).

— Shorter (1000ms): faster page, but slow partners miss the auction, so you lose some bids.
— Longer (1500ms): more partners answer in time, but visitors wait longer and some leave.

Tiny example: bump 1000 to 1500 and watch two numbers. If revenue per visit rises a lot and bounce rate barely moves, keep it. If page feel suffers, go back.

1. Start at 1200ms.
2. Test 1000 and 1500 for a week each.
3. Keep the winner.

In plain English: longer waits catch more bids but test that visitors don't flee.