The mistake: double-counting the month you switch networks

The mistake: double-counting the month you switch networks

Steelman: you switched on the 15th and the combined month looked great. Celebration ensues.

The asterisk: payment terms differ. Mediavine pays NET-65, Raptive NET-45, Ezoic NET-30+. The "switch month" often blends a final payout from the old network with first earnings on the new — two revenue streams, one calendar box.

🚩 Hidden variable: overlapping payment windows make the transition month look 30-50% richer than any steady month ever will.

The fix: never judge a switch on the transition month. Wait for two consecutive clean months where 100% of revenue is the new network, then compare to a clean baseline.

Not saying the switch failed — saying counting two networks as one is rigged.