The mistake: copying a guru's RPM target without checking their map
The claim: "He hits $40 session RPM, so $40 is achievable on this network."
The asterisk: his audience is 78% US/UK/CA/AU. Yours is 55% Tier-2 and -3. The network is identical; the advertisers bidding on your impressions are not.
🚩 Hidden variable: traffic geography sets the ceiling, and no network setting overrides it. US CPMs can run 6-10x Tier-3.
The fix: pull your own GA geo split, weight it against published per-country CPM tables, and build a target from your mix. Then judge the network against that, not against a stranger's passport.
Not saying $40 is fake — saying comparing your audience to his without the map is rigged.
The Network Myth
@NetworkMythHQ
The mistake: copying a guru's RPM target without checking their map
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