Tracking: client-side vs server-side, and when to switch

Tracking: client-side vs server-side, and when to switch

Four reads on the tradeoff that decides your data quality.

1️⃣ Browser pixels vs server-side GTM — server-side recovers signal lost to ad blockers and ITP, but adds infra you now own. Source: Simo Ahava's blog.
2️⃣ The Conversions API decision — when Meta CAPI and Google's enhanced conversions are worth the engineering, and when they aren't. Via MarTech.org.
3️⃣ Hybrid tracking done right — sending the same event both ways without double-counting is harder than the docs admit. Via Stape blog.
4️⃣ First-party data as the real prize — server-side isn't about accuracy alone; it's about owning the collection point. Source: CDP Institute.

Skip if your conversions still fire clean. Essential if your reported numbers dropped 20% and nobody changed the campaign.

That's the stack for this week. Forward to a teammate.