Product analytics: Amplitude vs Mixpanel vs PostHog

Product analytics: Amplitude vs Mixpanel vs PostHog

Five reads on which analytics tool fits your stage and your data philosophy.

1️⃣ Amplitude vs Mixpanel on cohorts — Amplitude's behavioral depth wins for retention work; Mixpanel stays faster for ad-hoc funnels. Source: Reforge.
2️⃣ PostHog for teams who want everything self-hosted — analytics, flags, and replay in one open-source box, at the cost of running it yourself. Via PostHog blog.
3️⃣ The warehouse-native angle — why some teams skip the SaaS entirely and model events in dbt plus a BI layer. Source: dbt Labs blog.
4️⃣ Event taxonomy before tool choice — a tracking plan beats any vendor; pick the schema first. Via Avo blog.
5️⃣ When sampling lies to you — the read on why free-tier limits quietly distort your funnels.

Essential if you're about to sign a multi-year analytics contract.

That's the stack for this week. Forward to a teammate.