CDP showdowns: which one earns the line item

CDP showdowns: which one earns the line item

Four reads that settle the buy-vs-build CDP fight better than any vendor deck.

1️⃣ Packaged vs composable CDP — the cleanest framework for when warehouse-native beats buying Segment: it comes down to whether you have a data team to own modeling. Source: CDP Institute.
2️⃣ Segment vs RudderStack on cost curves — both bill on events, but the breakeven where RudderStack's open-source SDKs win is lower than most expect. Via RudderStack blog.
3️⃣ Twilio Segment vs mParticle for mobile — mParticle's SDK footprint and identity rules age better in apps; Segment wins on web breadth. Source: MarTech.org.
4️⃣ When you need no CDP at all — a contrarian case that one warehouse plus reverse ETL covers most teams under 10 sources. Via Hightouch blog.

Skip if you already run a mature warehouse. Essential if your event data lives in five SaaS silos.

That's the stack for this week. Forward to a teammate.