Tested 4 hooks on one video — winner cut CPA 28%
Same offer, same body, 4 different 3-second openers:
— A: 'Stop scrolling if...' 1.1% CTR
— B: price reveal 1.4%
— C: ugly UGC face 2.6%
— D: text-on-screen stat 1.9%
Hook C alone: 3-sec view rate 41% vs 22% avg → cheaper CPM → CPA $20 → $14.40.
The first 3 seconds decide everything. Stop testing whole videos, test openers. Cut 4 hooks today.
Buyer's Trenches
@BuyersTrenches
Tested 4 hooks on one video — winner cut CPA 28%
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