<b>FAQ: What link-click rate should I expect from my bio/Stories?</b>

<b>FAQ: What link-click rate should I expect from my bio/Stories?</b>

Low, and that's normal — these are weak-intent surfaces.

— Bio link: median ~0.5-1.5% of profile visitors click
— Story link sticker: median ~1-3% of Story viewers
— Story link after a strong CTA frame: ~4-8%

Profile-visit-to-click beats follower-to-click as your denominator; most followers never see a given Story.

So what: measure clicks against the surface that actually saw the link, not total followers. And gate the link behind a value frame — the CTA setup roughly 3x's the click rate. (n=470 accounts, 30-day window)

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Доп. контекст по cost per link — @LinkBuildIndex