One line under the button killed signup anxiety, +13%

One line under the button killed signup anxiety, +13%

Tiniest test of the batch. 7 words. Real lift.

Setup. Signup button. Control = button alone. Variant = same button + 'No credit card. Cancel anytime.' right underneath. 5,100 sessions, 8 days.

Result. Signups +13%. The hesitation was 'what am I committing to?' Seven words of reassurance at the exact click-point erased it. Cheaper than any redesign.

Day 3 lead, never looked back. The most boring 13% I ever banked.

Go add risk-reversal microcopy under your main CTA. 'No card needed,' 'free forever,' whatever's true. One line. Report back.