He turned 15 DM questions into posts — and engagement woke up

He turned 15 DM questions into posts — and engagement woke up
Q: "I'm guessing at what to post and it lands flat. How do I know what people actually want?"

Short answer: stop guessing — mine the questions you already get. A freelance analyst's posts averaged a handful of likes because he wrote what he assumed people cared about.

We pulled 15 real questions from his DMs and client calls, and turned each into a post that answered one plainly. You're not creating demand; you're meeting it.

Those answer-posts averaged about 5x his usual engagement, because every one solved a problem someone had literally typed out. The audience told him what to make — he just listened.

Try this today: open your DMs, find one real question you've been asked twice, and make your next post the clear answer to it.