Adding one "story" pillar tripled his reach

Adding one "story" pillar tripled his reach
Q: "My posts are all tips and they feel robotic. People scroll past. What's missing?"

Short answer: a human bucket. A technical SEO posted only how-tos — solid, useful, and flat. Reach hovered at a few hundred views.

Content pillars should include one personal pillar, not just tactics: a career moment, a failure, a behind-the-scenes. He added a weekly "what this job actually taught me" post alongside the tutorials.

Those story posts pulled roughly 3x the reach of his tips, and they're what made people comment and remember him. The tactics proved he was competent; the stories made him followable.

Try this today: add one personal-story slot to your rotation and write the first one about a time the work humbled you.