Myth: The bundled marketing cloud is the cheapest path

Myth: The bundled marketing cloud is the cheapest path

The enterprise pitch: take the bundle, get the discount, skip integration headaches. The correction: bundle discounts hide multi-year lock-in and the weak modules you'd never have bought standalone — TCO often exceeds best-of-need over three years.

— A thread on decomposing a cloud bundle into what you'd actually pay piecemeal.
— Gartner negotiation notes on bundle traps and ramp clauses.
— A TCO model spanning the full contract term, not year one.
— A checklist of which bundled modules teams quietly never adopt.

Skip if you'll use the whole suite. Essential before you sign a three-year cloud agreement for the logo discount.

That's the stack for this week. Forward to a teammate.