Myth: SKAdNetwork gives you deterministic attribution like the old IDFA days Misconception that ruins forecasts: 'SKAN tells me exactly which campaign drove which install.' It tells you almost the opp…
Myth: rewarded video users are low-quality and never pay 'Rewarded traffic is incentivized garbage, churns day one.' Lazy, and it leaves money on the table. Rewarded users opt in for a value exchange …
Myth: more SDKs in the app means more fraud exposure A popular safety take: minimize SDKs, each one is an attack surface for fraud. Half-right, but it confuses two problems. Most in-app fraud (click i…
Myth: in-app inventory is always cheaper than web 'Go in-app, the CPMs are lower.' True on the buy. False on the math that matters. In-app CPMs do run lighter than premium web, but you pay it back in …
Playbook: Stand Up Server-to-Server Events for In-App Attribution Client-side events get blocked and spoofed. Move the important ones server-side: — Inventory which events are revenue-critical — send …
Myth: your MMP's attribution numbers are the ground truth Every deck treats AppsFlyer or Adjust as the scoreboard. They're a referee with a betting slip — useful, not infallible. An MMP attributes off…
