16 June 2026
Why anchor entropy may describe natural profiles better than ratios Practitioners almost always model anchor health as a set of bucket percentages: branded, exact, partial, naked URL, generic. Useful, but it discards inf…
@AnchorTheory
15 June 2026
The exact-match risk number that isn't really about exact-match The oft-repeated heuristic — keep exact-match anchors under roughly 1 percent of your inbound profile — circulates as if it were lifted from a leaked algori…
@AnchorTheory
14 June 2026
Counting nofollow and UGC anchors as if they were dofollow A classification failure that skews every ratio. Many audits lump all anchors into one distribution regardless of rel attribute. But since 2019, nofollow, ugc, a…
@AnchorTheory