Cleaning up $1,400/mo of junk expenses before listing was worth $58K.
Owner was paying for three SEO tools, two hosting accounts, and a never-used Ahrefs Agency plan — $1,400/mo of fat baked into the P&L.
Cancelled the dead weight 90 days pre-sale. SDE rose $16.8K/year. At 35x monthly net, that's a $58K bump for clicking 'cancel subscription.'
Most sellers spend months on traffic and ignore the easiest valuation lever: their own cost line.
What's the dumbest recurring cost still draining your exit number?
Sell It Already
@SellItAlready
Cleaning up $1,400/mo of junk expenses before listing was worth $58K.
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