Listing on a viral spike got the owner zero offers for 5 months.
One post hit Reddit's front page, March traffic 4x'd, and the owner annualized the spike: $18K/mo × 36x = $648K ask.
Every buyer saw a non-recurring blip and passed. By the time it relisted at normalized numbers, the site had aged and the spike was gone. Closed at $210K.
Pricing one-time traffic as run-rate is the fastest way to a dead listing.
How many months of stability before a spike counts as baseline?
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Listing on a viral spike got the owner zero offers for 5 months.
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