The 'delete and reupload' gamble that paid off
Word is a fitness channel had a 2-year-old video stuck at 40K views that they knew was their best work. Risky move, they deleted it, re-edited the first minute, and uploaded fresh.
The outcome, the reupload hit 280K in three months. Same content, mostly. A contact says the original was buried by a weak launch two years prior, and the system never reconsidered it. A fresh upload got a fresh distribution test.
The risk, you lose all the original engagement and comments permanently.
For your channel, a great video killed by a bad launch day may deserve a second roll of the dice. confidence: low-medium, small sample.
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The 'delete and reupload' gamble that paid off
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