Unpopular opinion: a site's AI-referred traffic converted 3x better than its Google clicks — and almost nobody measures it.
They tagged referrals from ChatGPT and Perplexity. Volume was tiny — under 2% of sessions. But those visitors converted at 6.1% vs 2% from regular organic, because they arrived pre-qualified by the AI's recommendation.
AI sends fewer visitors who already decided to trust you.
Ignoring 2% of traffic that converts 3x is a measurement failure, not a small channel. Fight me.
Overview Hot Take
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Unpopular opinion: a site's AI-referred traffic converted 3x better than its Google clicks — and almost nobody
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