Case file: stacking a reaction on top

Case file: stacking a reaction on top

A team took a performing ad and layered a small reaction face in the corner — someone watching and responding.

— Original solo ad: 1.4% click-through.
— Same ad with the corner-reaction overlay: 2.1% click-through, a 50% lift.

Why it works: the reaction borrows the social-feed grammar people already trust — it reads as commentary, not a commercial. The corner face also gives the eye a second focal point, raising hold. ⭐ Pick of the week. Cheap to produce, too: you're not reshooting, you're annotating a winner with a human response. File under: turning a good creative into a great one without new footage.