A 90-day author transition clause added $85K to a content sale.
The site's traffic leaned on one named expert author with topical authority. Buyers feared an E-E-A-T cliff the day she left.
Seller negotiated a paid 90-day handover keeping her byline live plus a documented voice guide. Buyer's risk dropped, offer rose from 32x to 38x.
De-risking the buyer's biggest fear is worth more than arguing about the multiple.
What single dependency scares you most when buying content?
Sell It Already
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A 90-day author transition clause added $85K to a content sale.
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