Cut one funnel step, conversion jumped 38%

Cut one funnel step, conversion jumped 38%

My store-to-affiliate funnel had a dumb interstitial: landing page, then a "learn more" page, then the brand.

I was proud of that middle page. It was killing me.

Ripped it out. Landing went straight to the offer with the pitch baked into the first screen.

— Clicks to brand: +52%
— Conversion: 2.4% to 3.3%
— Revenue +38%, same traffic

Every extra page is a leak. That "educational" step you love is where buyers quietly bail.

Count the clicks from your ad to the buy button. Delete one. Watch what happens by Friday.