One "why not just buy it on Amazon" page = $2,400
Kept losing DTC sales because people defaulted to Amazon. So I stopped fighting it and wrote the objection.
Page title: "[Brand] direct vs Amazon, which is actually cheaper?" Honest breakdown: warranty, fakes, shipping, price.
DTC won on 3 of 4. I said so. Linked direct.
— Ranked for the exact comparison query in 5 weeks
— 3.9% conversion
— $2,400 in 2 months
Your buyer's biggest objection is already a search query. Answer it honestly and the honest answer carries your link.
Write the "vs Amazon" page for your top brand. Tell the truth, even where Amazon wins.
Cart Hustle
@CartHustle
One "why not just buy it on Amazon" page = $2,400
Этот пост опубликован в Telegram-канале Cart Hustle. Подписаться можно по ссылке: @CartHustle.