Adding a higher-priced decoy tier shifted buyers toward the mid plan, lifting average revenue per user 17% on

Adding a higher-priced decoy tier shifted buyers toward the mid plan, lifting average revenue per user 17% on a pricing test.
The expensive option makes the target plan read as the sensible middle — an asymmetric-dominance effect.
— 2 tiers ▮▮▮▮ vs 3 tiers with decoy ▮▮▮▮▮▮ on revenue per signup.
— Caveat: the decoy must be plausible, not absurd — a wildly overpriced tier reads as a trick and erodes trust.
The middle only exists once there's a top. Read the number, not the story. [n≈7k signups · 95%]