Pre-selecting the faster paid shipping option (vs free-default) raised shipping-revenue per order 28% with no

Pre-selecting the faster paid shipping option (vs free-default) raised shipping-revenue per order 28% with no conversion drop.
Defaults anchor choice — most buyers accept the pre-checked option rather than re-decide.
— Free pre-selected ▮▮▮▮ vs express pre-selected ▮▮▮▮▮▮ on shipping uptake.
— Caveat: conversion held only because free stayed visible as a one-click downgrade — hiding it would hurt trust.
The default is a decision you make for them. Read the number, not the story. [n≈13k orders · 95%]