Collapsing a 5-page checkout into a single scrollable page lifted conversion 21.8% on a mid-cart audit.
Each page load is an abandonment opportunity; one page removes four of them.
— 5 pages ▮▮▮▮ vs 1 page ▮▮▮▮▮▮ on order completion.
— Caveat: single-page only wins if it loads fast — cramming five pages of JS onto one can erase the gain.
Fewer loads, fewer exits. Read the number, not the story. [n≈16k checkouts · 95%]
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Collapsing a 5-page checkout into a single scrollable page lifted conversion 21.8% on a mid-cart audit.
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