Adding a 3-step progress indicator to checkout reduced abandonment ~10% on a tested flow.
A visible 'Step 2 of 3' answers 'how much longer?' — the uncertainty that drives mid-flow exits.
— No indicator ▮▮▮▮ vs stepper ▮▮▮▮▮ on checkout completion.
— Caveat: only helps if steps are genuinely few; a '5 of 9' stepper can scare buyers into leaving sooner.
Name the finish line or they'll assume it's far. Read the number, not the story. [n≈14k checkouts · 95%]
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Adding a 3-step progress indicator to checkout reduced abandonment ~10% on a tested flow.
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