An RPM audit reallocated effort and lifted blended earnings 37%
RPM (revenue per 1,000 sessions) across one publisher's six niches, n=210,000 sessions/90 days. Ranked:
— Outdoor gear: RPM $61 ▇▇▇▇▇▇
— Kitchen: RPM $44 ▇▇▇▇
— Pet: RPM $39 ▇▇▇▇
— Tech accessories: RPM $19 ▇▇
— Fashion: RPM $11 ▇
— Books: RPM $4 ▁
They shifted publishing cadence from books/fashion to outdoor/kitchen. Blended RPM rose $26 to $36 in one quarter.
So what: measure earnings per 1,000 sessions per niche, not per article. Effort should follow RPM, and the spread here was 15x top to bottom.
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An RPM audit reallocated effort and lifted blended earnings 37%
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